In a rather sur­pris­ing turn of events, Sony and Microsoft announced they’re part­ner­ing up. The col­lab­o­ra­tion goal is set on new inno­va­tions that aim to enhance cus­tomer expe­ri­ences in their “direct-to-con­sumer enter­tain­ment plat­forms and AI solu­tions.”

Although the two indus­try giants didn’t, men­tion either con­sole specif­i­cal­ly, but did refer to both party’s “game and con­tent stream­ing ser­vices.” They plan on future joint devel­op­ment of cloud solu­tions in Microsoft Azure, which would sup­port both com­pa­nies game and stream­ing ser­vices.

Sony and Microsoft Have Finally Decided To Work Together - Somewhat
Sony Cor­po­ra­tion CEO, Kenichi­ro Yoshi­da (left), seen shak­ing hands with Microsoft CEO, Satya Nadel­la

Addi­tion­al­ly, the two com­pa­nies will be delv­ing into the use of cur­rent Microsoft Azure solu­tions for Sony’s ser­vices. They also aim to build bet­ter devel­op­ment plat­forms for the con­tent cre­at­ing com­mu­ni­ty.

Sony is a cre­ative enter­tain­ment com­pa­ny with a sol­id foun­da­tion of tech­nol­o­gy. We col­lab­o­rate close­ly with a mul­ti­tude of con­tent cre­ators that cap­ture the imag­i­na­tion of peo­ple around the world, and through our cut­ting-edge tech­nol­o­gy, we pro­vide the tools to bring their dreams and vision to real­i­ty,” said Sony’s CEO, Kenichi­ro Yoshi­da.

He went on to say that, “PlaySta­tion® itself came about through the inte­gra­tion of cre­ativ­i­ty and tech­nol­o­gy. Our mis­sion is to seam­less­ly evolve this plat­form as one that con­tin­ues to deliv­er the best and most immer­sive enter­tain­ment expe­ri­ences, togeth­er with a cloud envi­ron­ment that ensures the best pos­si­ble expe­ri­ence, any­time, any­where.”

Yoshi­da also added that Microsoft “has been a key busi­ness part­ner” for the com­pa­ny, even though the two have been “com­pet­ing in some areas.”

Satya Nadel­la, Microsoft’s CEO, also com­ment­ed on the col­lab­o­ra­tion, stat­ing that “Sony has always been a leader in both enter­tain­ment and tech­nol­o­gy, and the col­lab­o­ra­tion we announced today builds on this his­to­ry of inno­va­tion. Our part­ner­ship brings the pow­er of Azure and Azure AI to Sony to deliv­er new gam­ing and enter­tain­ment expe­ri­ences for cus­tomers.”

Both com­pa­nies will be shar­ing more infor­ma­tion into the part­ner­ship, when it becomes avail­able.

Source: Microsoft