Ubisoft revealed via their blog today that they had decid­ed to change their logo. It is still a style of swirl, but has slight adjust­ments. 

Ubisoft Has a New Logo, But It's Still a Swirl

Ubisoft states that this new swirl marks a new era for the com­pa­ny, as did all the oth­er logos Ubisoft had through­out the years. An era where they have “increased focus on live and dig­i­tal games as well as a play­er-cen­tric approach to cre­at­ing immer­sive worlds.” 

As you can see above, the adjust­ments made are not to extreme, not in com­par­i­son to the ones they made years before:

Ubisoft Has a New Logo, But It's Still a Swirl

Ubisoft 1986 — This was way back when the com­pa­ny was mere­ly a dis­trib­u­tor of video games. An obvi­ous 80’s design.

Ubisoft 1995 — Ray­man was brought to the world of gam­ing and Ubisoft went from dis­trib­u­tor, to cre­ator. The rain­bow sig­ni­fy­ing growth and putting Ubisoft in that fam­i­ly-ori­ent­ed con­tent.

Ubisoft 2003 — The first swirl marks anoth­er impor­tant shift for the com­pa­ny. Red Storm (Red Storm Enter­tain­ment, Inc. is a whol­ly owned sub­sidiary of Ubisoft) was acquired and Tom Clan­cy titles were being cre­at­ed. This marked a mature a diverse audi­ence, giv­ing the com­pa­ny more free­dom to grow into that role.

Today — Ubisoft seems very excit­ed to make this change to their logo, as if this marks anoth­er defin­ing era. Expect­ing big­ger, bet­ter games and less of the prob­lems that go with them. Ubisoft said:

We cre­ate worlds – worlds that live as video games, comics, movies, TV shows, books, and amuse­ment park rides. Our new logo is min­i­mal­ist, mod­ern and mono­chro­mat­ic. It’s a win­dow into our worlds, giv­ing a pre­view of what’s to come by high­light­ing the artistry that goes into cre­at­ing them. The swirl and the let­ter O are both delib­er­ate­ly cre­at­ed to be rem­i­nis­cent of hand-drawn shapes and rep­re­sent our human qual­i­ties of enthu­si­asm, curios­i­ty and the grain de folie that Ubisoft is known for.”

Source: Ubisoft