In a rather surprising turn of events, Sony and Microsoft announced they’re partnering up. The collaboration goal is set on new innovations that aim to enhance customer experiences in their “direct-to-consumer entertainment platforms and AI solutions.”
Although the two industry giants didn’t, mention either console specifically, but did refer to both party’s “game and content streaming services.” They plan on future joint development of cloud solutions in Microsoft Azure, which would support both companies game and streaming services.
Additionally, the two companies will be delving into the use of current Microsoft Azure solutions for Sony’s services. They also aim to build better development platforms for the content creating community.
“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality,” said Sony’s CEO, Kenichiro Yoshida.
He went on to say that, “PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere.”
Yoshida also added that Microsoft “has been a key business partner” for the company, even though the two have been “competing in some areas.”
Satya Nadella, Microsoft’s CEO, also commented on the collaboration, stating that “Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
Both companies will be sharing more information into the partnership, when it becomes available.